Decipher - Survey Programming + Reporting

Jamin Brazil - Founder & Co-CEO

With over 12 years of experience in the marketing research industry, Jamin Brazil brings a long record of accomplishment, innovation and expertise to his position as the Co-CEO of Decipher. Brazil develops the strategy and vision that enables Decipher to attain both its short-term and long-term goals. Overseeing the implementation of well-developed initiatives, Brazil ensures financial growth and operational growth are successfully maintained.

Prior to co-founding Decipher, Brazil served 5 years as Vice President for MACRO Consulting based in Palo Alto, CA. Responsible for web-based research development and implementation, Brazil created and developed the necessary tools to ensure MACRO Consulting remained competitive in the marketing research industry. While with the company, Brazil's client base included numerous leading companies across a broad range of sectors:

• AT&T
• Levi Strauss & Company
• PacifiCare

Before MACRO Consulting, Brazil ran a successful website design firm based in San Jose, CA.

Jamin@decipherinc.com
559.256.0461

Jayme Plunkett - Founder & Co-CEO

As Co-CEO and co-founder of Decipher, Jayme Plunkett focuses on developing new and innovative methods and processes to build efficiencies in the market research industry. Plunkett's responsibilities at Decipher extend to head of development where he utilizes his 10 years of extensive strategic, analytical and technical experience.

Before Decipher's conception, Plunkett successfully helped lead MACRO Consulting, Inc. for 4 years as Vice President of Applied Research Methods. Plunkett's comprehensive applied statistical skills and analytical experience served him well as a senior research analyst. He was responsible for implementing multivariate techniques and analysis as well as developing research methods and practices. While at MACRO Consulting, Plunkett worked with a number of clients including

• WebTV
• Microsoft
• Pepsi

Plunkett earned his Bachelor of Arts degree in Economics, with an emphasis in Applied Economics, from Stanford University.

Jayme@decipherinc.com
559.256.0460

Kristin Luck - President

Kristin Luck's diverse background includes a strong technical knowledge of online research systems and new product development, combined with traditional research experience. Kristin was one of the original pioneers of the multi-media online research business 9 years ago when she joined ACNielsen to assist in the development of proprietary capabilities for testing full screen video and other multi-media materials securely online.

As the Co-Founder of OTX (Online Testing Exchange), Kristin Luck built and managed the operational and client management infrastructure for a start-up online market research firm that became the fastest growing research company in the US in 2002 and 2003 (Advertising Age, Honomichl Report). OTX was founded as a division of IFILM Corporation by Kristin Luck and Shelley Zalis, whose combined experience included working with Fortune 500 advertisers and entertainment-based clients alike. OTX was acquired in January 2004 by Zelnick Media Group and Pilot Group for $30MM. Kristin left OTX in December 2005 to start Forefront Consulting Group, a research services consulting firm. Forefront was acquired in June 2007 by Decipher.

Along with establishing operational infrastructures firmly rooted in traditional market research methodologies, Kristin has helped blaze a new paradigm for online research tools and data reporting and has infused traditional corporate planning and product development with a bold usage of new and developing technologies and research methods. The result has been the creation of world class research and development teams that specialize in innovative research solutions combined with cutting edge technologies.

Kristin has been an instructor at UCLA since 2001, where she has taught courses on global entertainment marketing and research. Kristin has over twelve years of management experience in both domestic and international custom market and social science research with companies such as Oregon Center for Applied Science, Lieberman Research Worldwide, ACNielsen and OTX.

Kristin@decipherinc.com
323.466.0575 x 456

Ian Duffield - COO

Ian Duffield, brings more than 30 years of technology experience and over 15 years of executive level experience to Decipher.

In his role as Chief Operating Officer, Duffield responsibilities extend to all operations including survey programming, client services, development and finance. Guiding the company as an instrumental board member since April 2006, Duffield focuses on improving efficiencies within the organization to maintain Decipher's presence as an industry leader.

Prior to joining Decipher, Duffield successfully ran software development at Famous Software, the leading provider of enterprise software for the agricultural industry, where he oversaw design, development and delivery of new software releases. At Famous Software, Duffield led major advances in the software development process resulting in significant improvements in on-time software delivery and product quality.

Duffield previously held the CIO positions at Rational, Aspen Technology and eGain; he also helped lead Emmperative, a California based marketing software company, as COO.

In October 2005, Duffield founded the Central Valley Software Partnership, a collaboration of local software business leaders aimed at growing the software industry in Central California.

Duffield holds a Bachelor of Science degree from the University of Newcastle Upon Tyne, England.

Ian@decipherinc.com
559.256.0465