online analysis - survey performance, results and raw data at your fingertips
survey
Decipher has a comprehensive set of question types and supports customized scripting so your survey is served the way you intended. Additionally, a significant amount of thought and testing goes into each survey ensuring correct and thoughtful responses.
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open-ended response coder
Self Serve OE Coding enables users to code open-ended responses for detailed analysis. Designed to completely integrate with Decipher's online data collection system, this application automatically imports verbatim responses to any open-ended questions directly from the Internet and provides an intuitive environment for coding the responses right on the user's computer.
click here to view the demo >>
powerpoint conversion
Decipher's new reporting features automate the entire post field production process including clean, labeled SPSS data file generation, open-ended response coding and integration, and PowerPoint presentation creation with editable charts/graphs. The process involves parsing data, creating a report, and adding the data to the Client's Secure Report Area. If a report already has been created it will append only new data, e.g. automated updating for tracking studies.
click here to view the demo >>
"virtual magazine"
Enables print publications, print advertisers or direct marketing firms to measure interest in printed materials and/or advertising via an online simulation of their printed materials. This method has significant benefits including shortened time to field/deployment, exact measurement of time spent per page/piece, and both aided and unaided brand recall.
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image tracking
This proven methodology can be used to measure website usability, package design or test story boards or mockups of advertising to measure effectiveness/impact. Consumers are prompted to click the areas of the screen that are most interesting to them, simulating their exposure to a website, a package design or even messages/images within advertising. Consumers can also be prompted to complete a series of critical tasks within these images, allowing their clicks to generate a path which can be used to identify areas of difficulty / effectiveness.
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text tracking
This proven methodology can be used to measure website usability, package design or test story boards or mockups of advertising to measure effectiveness/impact. Consumers are prompted to click the areas of the screen that are most interesting to them, simulating their exposure to a website, a package design or even messages/images within advertising. Consumers can also be prompted to complete a series of critical tasks within these images, allowing their clicks to generate a path which can be used to identify areas of difficulty / effectiveness.
click here to view the demo >>
open-ended response coder
Self Serve OE Coding enables users to code open-ended responses for detailed analysis. Designed to completely integrate with Decipher's online data collection system, this application automatically imports verbatim responses to any open-ended questions directly from the Internet and provides an intuitive environment for coding the responses right on the user's computer.
powerpoint conversion
Decipher's new reporting features automate the entire post field production process including clean, labeled SPSS data file generation, open-ended response coding and integration, and PowerPoint presentation creation with editable charts/graphs. The process involves parsing data, creating a report, and adding the data to the Client's Secure Report Area. If a report already has been created it will append only new data, e.g. automated updating for tracking studies.