Account Management Team Articles

So, you’ve decided conjoint is for you. Now what?

Creating your attribute list is the most important step towards a successful conjoint study. This is what your respondents will be evaluating in your survey, and these are the items you are interested in investigating.

In a conjoint study, respondents evaluate product profiles that are constructed from the features in your attribute list. A typical conjoint question might look like this:

Article by Laurie Robinson

Are you curious … cool … us too! Do surveys really matter? Well I think surveys matter only if people are willing to fill them out – and getting people to fill them out is not an easy task. There are many interesting distractions in the world! And there many silly surveys and junk surveys competing for people’s attention. When the time comes that you need important feedback via a survey, getting a sufficient response rate can be challenging. Read more »

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The first 3 pages of a survey are where you generally see the most drops among survey participants. Here are a few tips for getting respondents interested and committed to completing your survey. Read more »