One of the most exciting
trends in custom panel research is the transition from traditional panels to
online communities. Traditional panels include capabilities for quantitative
surveys as well as focus groups, but they don’t allow for unfettered
communication between panelists. On the other hand, online communities encourage panelists to
interact in real-time using a variety of appealing methods. We know that panel
participants want to share their thoughts, feelings, and opinions; this is why
they join a panel in the first place. Read more »
