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Introducing Beacon, the most robust survey and reporting toolset available for market research and CRM activities.

Articles tagged with beacon

Did you know?? Builder, the survey building application of Beacon, has a little known feature that very well may save you a great amount of time and improve the flow of your survey. The new feature easily allows piping of answer options throughout your survey. Imagine, you have a set of 10 department stores that your respondent can choose from; you want to know which of these stores they ever frequent. Now, It can be as easy as yes or no, or can be more complicated such as any store they visit more than once per month (combining multiple points). Read more »

Row Condition

Last year we made the move to launch the Decipher Helpdesk. This new link shows in the upper right of Portal and other applications within Beacon. We made the move more recently to push questions asked in the Knowledge base to be directed through the Helpdesk as well. For those that haven’t seen or used this new feature, I wanted to quickly address some reasons why and why not to use this new support option and the potential benefits.

When to use: Read more »

Last year, I predicted the continued evolution of DIY MR tools would change the industry catch phrase from "outsourcing" to "insourcing." We saw a significant jump in use of these tool sets by marketers in 2010. Use will only increase in 2011 as DIY survey platforms add functionality and improve usability. With 100% of Fortune 500 firms adopting DIY survey platforms to augment their research practice, agencies and full service firms won't be far behind. The ability to program multi-mode studies (especially mobile) in a one-stop environment (survey/sampling/reporting) will be paramount. Read more »