Last year, I predicted the continued evolution of DIY MR tools would change the industry catch phrase from "outsourcing" to "insourcing." We saw a significant jump in use of these tool sets by marketers in 2010. Use will only increase in 2011 as DIY survey platforms add functionality and improve usability. With 100% of Fortune 500 firms adopting DIY survey platforms to augment their research practice, agencies and full service firms won't be far behind. The ability to program multi-mode studies (especially mobile) in a one-stop environment (survey/sampling/reporting) will be paramount. Read more »
