Get creative with your custom community!

One of the advantages of having a custom community is that it affords you great flexibility with your research options. Here are a few recent examples of how Decipher clients have leveraged their communities:

• Asking members to create collages of their favorite items in a particular consumer category
• Having members create videos showing their purchases on a recent shopping trip and explaining how they came to buy the items that they purchased (planned purchase? impulse buy? big sale?)
• Creating weekly polls on their member site with the ability to see instant results using either single-punch or multi-punch response options
• Directing new members straight into a discussion forum to get them "connected" with their fellow community members and sharing their opinions right away

The name of the game is respondent engagement combined with innovative client deliverables, limited only by your imagination!