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Introducing Beacon, the most robust survey and reporting toolset available for market research and CRM activities.

Executive Team Articles

St. Baldricks Charity Campaign: $3,500 Success!

0 comments 09.28.2011
From the Executive Team

Like you, we’re passionate about helping worthy causes. To that end, we raised over $3,500 via St. Baldricks to aid in finding a cure for childhood cancer. Fourteen staff members shaved their head for this amazing charity. Check out our Facebook Page for pics. Additionally, we partnered with Chadwick Martin Bailey to support their Light the Night campaign. Read more »

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Preventing Negative Work Cycles

0 comments 05.13.2011
From the Executive Team

In mechanics, you might measure progress in the amount of Work performed.

W = F * ∆d

  • F = force
  • ∆d = displacement

 In layman’s terms, how much force it takes to move a measurable distance.  

This becomes important when we start looking at our project lifecycle. Each project has a series of events that we set, track and complete. In very basic terms, these include: Read more »

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DONATE TO TORNADO VICTIMS! It’s an easy “like” away

0 comments 05.05.2011
From the Executive Team

At Decipher, giving back to our community has always been an integral part of our company culture and mission. This month, we are launching our Facebook “like” campaign – we will donate $1 for every new like (up to $1,000) in the month of May to Habitat for Humanity.

Habitat for Humanity is currently working in the South, helping to create a plan to rebuild after the deadly tornados and storms last month. Our May “like” campaign will help raise money to help the victims of this disaster. Read more »

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Decipher Turns 11 years old Today - No April Fooling

0 comments 04.01.2011
From the Executive Team

Decipher is 11 years old today. Most people don't remember the old pencil and paper surveys of our youth. I remember spending months to get 1,000 interviews, begging venders to fax me their term and tally sheets, and spending days combining through data looking for punch errors.

Last year we conducted over 3000 surveys in 55 languages among 23 million people and sent 210 million emails. This year we are on track to do that plus 40% in addition to launching Beacon and generating $1 million plus in software revenue.
Read more »

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This Is What Fantastic Service From Decipher Looks Like

2 comments 03.11.2011
From the Executive Team

For the last three years we’ve been doing a quarterly survey that includes a bastardized version of the Net Promoter Score. With participation in excess of 50% we have a clear mirror to help us identify the pimples on our performance.    Read more »

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Kristin Luck's 2010 MR Industry Prediction for Research Business Report

2 comments 01.05.2011
From the Executive Team

Last year, I predicted the continued evolution of DIY MR tools would change the industry catch phrase from "outsourcing" to "insourcing." We saw a significant jump in use of these tool sets by marketers in 2010. Use will only increase in 2011 as DIY survey platforms add functionality and improve usability. With 100% of Fortune 500 firms adopting DIY survey platforms to augment their research practice, agencies and full service firms won't be far behind. The ability to program multi-mode studies (especially mobile) in a one-stop environment (survey/sampling/reporting) will be paramount. Read more »

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Executive Team

Decipher’s executive team is comprised of our three managing partners; co-Founders & co-CEO’s Jamin Brazil and Jayme Plunkett and President, Kristin Luck.

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