Sampling Team Articles

When purchasing sample we are often conscious of quality, cost, and feasibility factors. Most everyone will agree that quality is the most important attribute of the sample equation. There are different aspects of sample quality to consider. Read more »

Omnibus offers researchers and agencies the opportunity to quickly and cost-effectively obtain representative data without the need of a full-out survey. The usual structure of an Omnibus is 1000 online interviews amongst a population of ages 18+. The sample is sent out via census demographics i.e. age, gender, and region. Omnibus studies are usually fielded a couple of times per week. Read more »

With the start of a new year it can payoff to prepare for trackers and projects where the subject you are after is consistent. If you are working on such projects Decipher can help you prepare with better sample targeting prior to start of field. Read more »

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River sampling is becoming more accepted as a sampling source either for full projects or as a good way to blend sample sources. It’s a method to “fish” participants from many different websites to participate in a study. It gives research companies the option to survey people that are not necessarily part of an online panel. In recent times, river has been used in tracking studies as well. Read more »