online analysis - survey performance, results and raw data at your fingertips

Text & Multimedia Surveys

Decipher's survey programming capabilities include a range of survey types- from basic text based surveys to more complex designs (conjoint, max/diff, etc). In addition, Decipher offers a broad range of multimedia testing, utilizing the highest level of security available on the internet today, including testing for TV spots, trailers, print ads, packaging/new product concepts and websites.

fullscreen video fullscreen video
dial testing dial testing, dial reporting

Interactive Surveys

Interactive surveys include the use of dynamic survey questions that include functionality such as drag and drop, dial testing, clickable ad testing, image ranking, image zoom and a myriad of other question types. Interactive survey questions provide a more dynamic respondent experience, which in turn, produces cleaner, higher quality data and yield higher completion rates.

Multi Select multi-select
card sort card sort
rating button rating button
scale slider scale slider
rank order rank order

Simulation Surveys

Simulation surveys allow for a more accurate representation of real world (offline) environments within an online survey. Respondents can flip through a virtual magazine, view a 3D simulation of a new product concept, purchase products on a virtual store shelf or engage in a full scale shopping experience via a virtual store.

virtual magazine virtual magazine
virtual shelf virtual shelf
3D product testing 3D product testing