decipher family!We ended 2008 on a high note, having achieved our seventh consecutive year of double digit growth (30.6% in 2008!), but approached 2009 with caution as so many of our clients and partners started to feel the impact of the economic turbulence. To combat the doom and gloom we’re exposed to every day, from mass media to the rumblings within our own industry, we offer this nugget of optimism: we’re seeing less of a shift in the volume or types of studies we field and more focus on our clients outsourcing operational elements of the research process in order to better manage overhead costs given the fluctuations the industry is experiencing in research volume. By focusing on improving operational efficiency (and in effect, operational costs), our clients are able to maximize their research budgets in a time when many of their competitors are unable to do so. We’re committed more than ever to providing our clients with economical data collection solutions. Our focus in 2009 is on technology development that reduces time to field while improving data quality and data reporting in an effort to provide both our clients with more effective low cost solutions. We’re proud to announce the release of Video Analyzer which functions as the reporting module for our dial testing product. Dial testing (for those of you not familiar with this product), provides real time responses to test media by asking respondents to provide moment by moment feedback via an online “dial”. The Video Analyzer dial reporting suite gives dial testing clients the ability to view survey results (as any combination of questions or survey variables) as an overlay as the test media plays. For more information on Video Analyzer, see the "Video Analyzer" section of this newsletter. Interested in brainstorming new products or talking about how we can work together to improve your firms operational overhead? Contact your account manager or any member of our executive team. We’re looking forward to working more closely with you in 2009! Kind Regards, 
Kristin Luck |
video analyzerDecipher’s first new product launch of 2009 is here! multi-source samplingBest practices for adopting a multi-source sampling approach decipher client/team updatesClients in the news, Decipher team news decipher on the roadCheck out where we’ll be in Q2! |