decipher team updates

We’ve had some interest from clients in sharing some of their news as part of Decipher’s quarterly update. If you have news you’d like to share, please email Kristin Luck and we’ll do our best to include it in our next edition.

Client news!
We’re thrilled to announce the publication of Strategic Marketing Research: A Guide to Conducting Research that Drives Businesses by our client Dr. Anne Beall.

Strategic market research is an approach that makes a large impact on the companies that use it. This type of research drives strategic decisions such as the products and services that organizations develop, the prices they charge and what they communicate about themselves and their offerings. The strategic approach is different than much market research in terms of how the research is designed, how insight is derived and how data is eventually interpreted. With more than 15 years experience of conducting market research, Beall details a set of strategic research principles she has developed.

Strategic Market Research discusses:

• Identifying the strategic questions that will help a business
• Using the right research techniques to answer these questions
• Obtaining the level of depth required to have insight
• Reading the nonverbal communications of research respondents when doing qualitative work
• Identifying the emotional aspects of human behavior
• Using statistical analyses to understand what drives markets
• Going beyond the data to interpret the results and make strategic recommendations

In addition to talking about qualitative as well as quantitative research, Strategic Market Research provides real-life examples of how these concepts have been applied in businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that inspires and changes organizations.

Dr. Anne E. Beall is president of Beall Research & Training, Inc. and has held positions at The Boston Consulting Group and National Analysts. She specializes in conducting large-scale, complex strategic studies for Fortune 500 companies. Beall received her M.S., M.Phil. and Ph.D. degrees in social psychology from Yale University.

You can purchase this publication online via Amazon here. Congratulations Anne!

New Team Members
We had quite a few new additions to our team in Q1!

Korey Jenkins, James Robinson, Laurie Robertson and John Martinez all joined our Fresno team as Project Managers.

Greg Wickes joined our Fresno programming team and Kevin Ernst and Rick Flosi are the newest members of our Portland development team.

Promotions!
Matthew Dill was promoted from Account Manager to Director, Client Services in December. Laurie Smith has been promoted from Project Manager to Account Manager. Congratulations!

Other Team News!
Laurie Smith and Jennifer Levy (Mark Levy’s wife and Laurie’s sister) will be performing at Carnegie Hall on April 1 at 8pm. Laurie and Jennifer play clarinet as part of Fresno Pacific University’s Community Wind Ensemble and will be headlining the New York Band and Orchestra Festival. If you’re in the New York area, tickets can be purchased here (or you can try sweet talking Mark Levy who is bound to have an inside line on tickets…).

video analyzer

Decipher’s first new product launch of 2009 is here!

multi-source sampling

Best practices for adopting a multi-source sampling approach

decipher on the road

Check out where we’ll be in Q2!

mar 09 newsletter