Decipher Quarterly Update

multi-source sampling

Decipher recently presented at the CASRO panel conference on "Effective Strategies for Adopting and Managing a Multi-Source Sampling Approach". This presentation gave an overview of how to successfully adopt multi-source sampling methods as well as key differences between sampling types that should be kept top of mind when blending sampling sources. The presentation can be downloaded here and the white paper here.

With over nine years of experience utilizing multi-sourced online sample, Decipher understands the inherent importance of sample quality and its effect on data quality. Our multi-sourced sampling approach provides our clients with broader access to cost effective high quality samples that are less reliant on traditional panel sources while offering enhanced targeting capabilities.

To enhance targeting capabilities and increase project sampling diversity, Decipher blends together a variety of online research panels and broad-based community sites both domestically and internationally. Every sample partner is rigorously screened and pre-tested and adheres to a strict double opt-in recruiting process. Decipher alleviates the stress attributed to sample acquisition by efficiently managing sample for our research studies such that each client enjoys a seamless and exceptional project experience.

Decipher utilizes existing relationships with only the most reputable sample providers. Our sampling capabilities include recruiting via traditional online research panels as well as utilizing online communities, social networking sites and river sampling methods.

Decipher also provides traditional list/email management and field management for client supplied samples.

An active member of AMA, CASRO, ESOMAR and MRA, Decipher adheres to industry and government research guidelines and complies with all relevant local, regional, and national laws regarding sampling privacy, data protection and conducting research with children.

For more information on multi-sourced sampling methods, contact Kristin Luck via email or by phone at 310.713.6622.

 
In This Issue

video analyzer

Decipher’s first new product launch of 2009 is here!


decipher client/team updates

Clients in the news, Decipher team news


decipher on the road

Check out where we’ll be in Q2!


mar 09 newsletter

 

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