decipher family,
Welcome to your Q2 Decipher update- it’s hard to believe we’re almost half way into the year!
As the marketing research industry matures we see a greater emphasis on data quality and integrity. While there are hosts of ways to address this concern, we have implemented an end to end solution giving you peace of mind that your data is of the highest quality.
- Our Account Team is continually trained by research professionals on sampling methodologies creating a final check for your projects. Decipher only sources sample with partners who pass our stringent approval process. For more information about Decipher’s sampling method, click here.
- You may opt to utilize Optimus as part of your data quality best practices. This new offering takes a digital fingerprint of a respondent’s computer providing a historical reference to their survey participation behavior. For more information about Optimus as well as Decipher’s other data quality technology and service solutions, click here.
- Real-time data cleaning is available on request and ensures the data in your portal is always correct and up-to-date.
- If we’re providing you with a full set of data tabulations, our Data Processing team provides the final review of your data so you have full confidence your analysis is being conducted on the best possible data.
all about decipher’s
data processing
Data Processing is our focus this month. As many of you know, finding a new data processing partner that fits your stringent requirements and timing is no easy task. Each Decipher data processor is a full-time employee within our firm (unlike many other organizations, Decipher does not outsource or contract our staff-this is the only way to ensure our standards for quality are being upheld). To secure a position within our DP team, staff must not only have a proven track record of outstanding data prowess, they must also have a willingness to provide unparalleled customer service, attention to detail, and an “always go beyond the call of duty” attitude. Our data processing team is rigorously trained and versed not only in Decipher’s demanding training standards, but also in our technical protocols and project practices. On top of all this, they must be genuinely great human beings (we assume that, like us, you like working with nice people!).
This year Decipher has been fortunate to add two new superlative data processors to our existing data cadre. Both, James Slaydon and Lara Bryant are not only tremendous individuals, they are phenomenal at their job with a litany of expertise to warrant their status as members of our team.
James Slaydon has been in the market research industry for 20+ plus years, and all of those years in the data processing field of market research with such companies as FRC Research, Gazelle Global, and OTX before we were fortunate enough to add him to our team. James is based in our New York office.
Lara Bryant is our Dallas based data processing guru who has been in the industry for more than 10 years with an impressive list of happy customers including MARC, DMS, Rockhopper Research, and etc. Lara joined Decipher from her previous career as an independent contractor but before that she worked at DSI.
For more information about Decipher’s data processing and data management services, click here.
Lastly, we just released our Q1 Customer Satisfaction Survey to all of you who did work with us this year. If you haven’t already, please take a few minutes and tell us about your experience working with Decipher. If you haven’t received a link to participate, please shoot us an email or give us a call and we’ll get one over to you. We’ll be sharing the outcome of that data with you next quarter.
Jamin Brazil & Jayme Plunkett
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As one of the largest purchasers of online sample in the US, we’ve got a lot to offer!
It’s our top priority! Check out our suite of service and technology solutions.
Decipher is a one stop shop! From data tabulations to custom reporting tools, we can do it all.
Check out where we’ll be in June.
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