decipher on the road …Jamin Brazil will be in New York for meetings on July 14 and 15. Upcoming Events: The next LA WIRe (Los Angeles Women In Research) cocktail hour will be held on June 24 from 7-10pm. Location to be announced. To RSVP, please email Kristin Luck at Kristin@decipherinc.com. LA WIRe is also on the web on Linked In and Facebook – search on LA WIRe to join. Kristin Luck will be conducting a webinar for the MRA on Wednesday, June 17 at 1pm EDT. Presentation summary is as follows (registration info is listed below the presentation summary): Emerging Operational Strategies: As we move toward Q3 of 2009, clearly the market research industry is experiencing the impact of the recession in the US and around the world. We hear daily about the firms that are making it (some that are actually experiencing growth!) and those who are struggling. Many firms are, given the economic climate, taking a more proactive, aggressive approach to managing their bottom line by addressing opportunities for overhead reduction and increased operational efficiencies. Historically, many market research firms have managed operational functions such as HR, finance, data collection and data processing services internally. In recent years, many firms have moved away from an internal model and have focused on outsourcing or off shoring opportunities with varying levels of success. Although off shore firms have provided a great deal of financial savings for US based firms, concerns about quality, changes in exchange rates and efforts to boost the US economy are driving many US research firms back to the states. For those firms that have maintained an in house operational infrastructure, fluctuating revenue streams are offering less protection against the overhead of maintaining a full time staff. Both of these scenarios are presenting market research firms with unique challenges:
In recent months, Decipher has partnered with several firms who we believe at the forefront of some of these new approaches aimed at streamlining overhead and operational infrastructures in order to survive (and indeed, thrive!) without sacrificing quality. In addition to reviewing case studies and outlining opportunities for outsourcing or restructuring, this lecture will include suggestions for implementation of these emerging methods (partner selection for outsourcing activities, telecommuting, virtual offices, job sharing, EDD programs, etc). You can register for this webinar by visiting: Early Registration Discounts for IIR! The Market Research Event 2009 The Market Research Event brings together hundreds of the leading market researchers across the globe to exchange cutting edge knowledge and learn what's new, next and critical in market research. Designed to address all your needs as a researcher. You need to make just one trip in 2009 to get access to more than 150 speakers, 100 presentations, 4 best selling business authors and gurus, and opportunities to engage with nearly 800 executives in your industry. For more information or to register visit: |
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