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Market Research News

05.14.2012
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Mobile Reporting Now Part of the Beacon Market Research Platform

Market research firm Decipher adds more mobile friendly features to its survey authoring software

FRESNO, Calif. – Decipher, a comprehensive market research services firm, has added a mobile field reporting function to its market research platform, Beacon.

Beacon, which is known for its powerful reporting capabilities and overall ease of use, now provides customized access to data for users who are away from their computer and accessing field reports on mobile devices.

05.03.2012
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DataTree ConneXions Chooses Decipher’s Beacon Market Research Survey Platform

Intuitive design, ease-of-use and efficiency of the research software suite cited as primary reasons for selection

London - Decipher, a comprehensive market research services and technology firm, today announced  that DataTree ConneXions Ltd. has selected Beacon as its survey platform. DataTree, a professional market research data processing firm based in London, chose Beacon because it provides a comprehensive solution specifically designed for running market research projects as efficiently and effectively as possible. Decipher’s Beacon platform allows users to build and deploy online surveys to target audiences, while providing deep data collection capabilities with a simple-to-use, graphic interface.

03.30.2012
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New Feature: Fast Polling

We’re pleased to announce that we’ve built a Fast Polling system that is designed to support high volume, custom surveys and polls.

 

Key benefits are as follows:

- Support in excess of 250 responses per second (27 million per day)

- Custom design and layouts

- Embeddable in email, websites, social media

- Display results to poll takers in table or chart format

- Mobile compatible

- Link multiple polls into seamless user experience

- Emailed polls can be locked to invited participants only

03.21.2012
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Digital Fingerprinting Now Part of the Beacon Market Research Platform

Decipher offers first-of-its-kind integrated system for tracking respondent duplication

FRESNO, Calif. – Decipher, a comprehensive market research services firm, now offers integrated digital fingerprinting of respondents through its market research platform, Beacon. Users of Beacon will no longer have to license separate software in order to ensure respondent validity and heighten the quality of collected data. This is the first time in the market research space that this important feature has been integrated into a research platform like Beacon, and at no cost to the user.

03.14.2012
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Decipher Releases Customizable Reporting Dashboard

Users of the company’s survey and reporting platform can now instantly view crucial data in presentation-ready formats

FRESNO, Calif.  – Decipher, a comprehensive market research services firm, has added an interactive dashboard reporting module to Beacon, its research software suite. Beacon now includes a custom reporting dashboard for executives and non-researchers to view and manage their key metrics in presentation-ready formats.  The new reporting dashboards are available to all clients utilizing Decipher’s research services or software products.

02.01.2012
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Research Services & Technology Firm Decipher Hires New Director of Client Development

Richard Collins will head up company’s Europe, the Middle East and Asia sales initiatives

London, England – February 1, 2012 – Decipher, a comprehensive market research services and technology firm, today announced that Richard Collins has joined the company as director of client development for Europe, the Middle East and Asia (EMEA). In this position, he will use his 20-plus years of experience in survey research technology and sales to help the company secure new business in the EMEA regions. He will be based in London.

01.09.2012
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"Going to the Dogs"

A million thanks to our clients and partners who helped us raise over $10,000 in charitable contributions by liking us on Facebook in 2011! We contributed to some amazing charities, including National Mill Dog Rescue, Leukemia & Lymphoma Society, St Baldricks (which also gave us a great excuse to shave some heads in our offices!), Habitat for Humanity, Toys for Tots, and Susan G Komen.

11.10.2011
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Decipher President Kristin Luck Wins Best in Biz Award 2011

The president of market research firm Decipher, Kristin Luck, has been named as an Executive of the Year in Best in Biz Awards, the only national business awards program judged by members of the press and industry analysts.

10.26.2011
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Decipher Included on the Lead411 Tech 200 list for 2011

Decipher, a market research services firm, was included on this year’s Lead411 Tech 200 list, which was released yesterday. Lead411, a business data and information company, ranked the Tech 200 based on revenue percentage growth from 2008 to 2010. Applicants had to be a privately-held business in the United States, and have earned more than $1 million in the past year.

10.14.2011
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Custom Panelists as Citizens: The Use of Custom Panels in the Public Sector

View the Original article in Survey Magazine

Introduction

Recently the public sector has recognized and embraced the value of custom panels in promoting civic engagement and encouraging more public input on community issues. Custom panels are now being utilized in innovative ways by governments, universities, and non-profits. For these organizations, panelists aren’t viewed as customers or potential customers, but rather as citizens who can provide valuable feedback to guide public policy.  Businesses have long recognized the importance of keeping in touch and conducting research with their customers; government organizations are increasingly using online technologies and custom panels to include more citizens in everyday policy discussions. After all, it’s their tax dollars at work and citizens should have a say in key decisions.

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