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Market Research News

03.26.2012
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Quarterly Updates

We could almost open an entire new office with the amount of new hires as of late...oh wait, we did!  Now that the UK office is officially on the map, we are looking to hire new staff that will make London's bridge to Decipher a smooth one.  We are also stronger in number in the Fresno and LA offices.  Onshore is six stronger - Project Managers: Vahan Kenderjian, David Hoff, Carrie Goulet and Anthony "Mewan" Samarasekera; and Jr. Programmers Vivek Venktachalam and Brian Gerami.  We also have three new Account Managers in Fresno: Melissa Moradian, Mark Lawrence and Daniel Ryan; and Edward Gonzalez in Los Angeles.

03.26.2012
Filed Under
Quarterly Updates

Decipher now offers integrated digital fingerprinting of respondents. Clients will no longer have to license separate software in order to ensure respondent validity and heighten the quality of collected data. This is the first time in the market research space that this important feature has been integrated into a research platform like Beacon, and at no cost to the user.

03.26.2012
Filed Under
Quarterly Updates

Our London office is up and running and doing business in Europe! Decipher's first international office is at Adam House, 7-10 Adam Street, The Strand, London WC2N 6AA. The office is right in the heart of London, just a stone's throw from the river Thames, Covent Garden and Trafalgar Square and round the corner from the Savoy Hotel. Built in 1774, Adam House is one of the last remaining features of Robert Adam's "Adelphi" development and was formerly the home of Sir Richard Arkwright, one of the most famous inventors and industrialists of his day.

03.26.2012
Filed Under
Quarterly Updates

We’ve added an interactive dashboard reporting module to our reporting portal. This reporting module includes a custom reporting dashboard for executives and non-researchers to view and manage their key metrics in presentation-ready formats.  The new reporting dashboards are available to all clients utilizing Decipher’s research services or software products.

01.09.2012
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Quarterly Updates

From the teeming streets of Mumbai all the way to sun-kissed beaches of Miami – that’s where you’d have found Decipher during 2011. President Kristin Luck spends much of her time on the road, meeting with prospective clients and educating the industry about topics ranging from marketing strategy to mobile research methods. By attending conferences and sharing expertise in the marketing research space, we hope to continue to push the industry to the next level – spurring innovation and creating opportunities to better serve our clients.

01.09.2012
Filed Under
Quarterly Updates

Our Data Layout Manager tool set is now available to all clients. Previously, a programmer was needed to modify datamaps, arrange variables and include/exclude variables in data downloads’; now you’re empowered to do it youtself without assistance from our staff via our new GUI interface. Layouts can be saved and reused, copied or imported to new projects to maintain an existing data map. Data manager is particularly useful for trackers, or any project using fixed-width data to help reduce offline work when doing crosstabs or similar.

01.09.2012
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Quarterly Updates

Decipher Team News for Q4 2011

Baby News:

Joey Ellison, our kick-ass IT Manager in Fresno, also had a baby girl, Kaleigh Jean Ellison. She was born on 11/04, weighing in at 6lbs. 8oz. and at a height of 19in.

01.09.2012
Filed Under
Quarterly Updates

Our next Beacon update is just a few weeks away! This release focuses on both functionality and usability of the Beacon platform.

10.03.2011
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Quarterly Updates

The unemployment rate in the U.S. may not be going down anytime soon, but we are still growing our team here at Decipher.

10.03.2011
Filed Under
Quarterly Updates

 

San Francisco, CA | October 24 | Best of ESOMAR

Kristin Luck will be presenting on “Digital Matrimony: Marriages that are Transforming the Face of Research”. This is a free event. To register, visit http://www.esomar.org/index.php/events-esomar-best-of-usa-2011-san-francisco.html

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