Interactive surveys include the use of dynamic survey questions that include functionality such as drag and drop, dial testing, clickable ad testing, image ranking, image zoom and a myriad of other question types. Interactive survey questions provide a more dynamic respondent experience, which in turn, produces cleaner, higher quality data and yield higher completion rates.
Simulation surveys allow for a more accurate representation of real world (offline) environments within an online survey. Respondents can flip through a virtual magazine, view a 3D simulation of a new product concept, purchase products on a virtual store shelf or engage in a full scale shopping experience via a virtual store.
Decipher's survey programming capabilities include a range of survey types- from basic text based surveys to more complex designs (conjoint, max/diff, etc). In addition, Decipher offers a broad range of multimedia testing, utilizing the highest level of security available on the internet today, including testing for TV spots, trailers, print ads, packaging/new product concepts and websites.
Decipher’s interactive dashboard capabilities not only allows users to look at their data in any variety of combinations, but they can track projects and create “what if” scenarios. The interactive dashboard shows data via graphs, sliders, gauges and many more visuals depending on desired complexity.