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Introducing Beacon, the most robust survey and reporting toolset available for market research and CRM activities.

Online Reporting

Get real-time data access from the minute your study is live. Our online reporting environment is easy to use and customizable. It enables immediate review and analysis of your results as they come in. Our comprehensive online reporting includes:

  • Real-time field reports-
    Including clickthroughs, completion rates, timing and detailed quota group counts
  • Real-time crosstabs-
    Customizable for quick analysis of data at any level of banner point/subgroup complexity
  • Stat testing-
    Test within crosstabs based on standard or custom significance calculations
  • Results options-
    Allowing you to run results by total or dynamically defined segments
  • View options-
    Enabling you to view results by nets, means and standard deviations
  • Custom weighting-
    Allows real-time viewing of weighted or unweighted results
  • Real-time raw data-
    Partial field or at close of field, and viewable in a variety of formats and layouts

Custom Data Tables

Our online reporting suite delivers easy-to-use online data tables, which include the following functionality:

  • Summary tables
  • Nets/grouping
  • Data weighting
  • Stats including mean, median, standard deviation
  • Stat testing
  • Recoded data
  • Combined data
  • Drill-down tables
  • Data sorting/reordering/ranking
  • Exclude/Include answer options
  • Rebasing

Cross Tab Capabilities

Our unique online crosstab tool is replacing traditional offline tabs for many of our clients. Create subgroups or banner points with multiple levels of classification based on any response to any question, or from derived scores or groupings.

We also make it easier to use the information you get. You can generate custom charts and graphs for each question or table in the online report, and export those visuals to PowerPoint (or your own custom PPT template) in an editable, native format.

Data Export

Every project is different, every research team is different. Because of the wide variety of data manipulation and analysis options, we provide access to your raw survey data in a variety of commonly used formats, including:

  • SPSS (labeled, ready to go set-up file)
  • SSS (triple-S)
  • Column binary
  • Fixed width
  • Excel
  • Tab delimited
  • Wincross (set up file for banners)